To my surprise, this service turned out to be in demand. At first, I worked freelance, completing orders on my own, but after a couple of months, the volume of orders became too large for me. I decided to turn my own hobby into a business. I needed to hire professionals who could do the job as well as me and organize high-quality service for customers.
Because our customer service takes place online, I was able to find great specialists from different parts of the world. I selected professionals in the field of design and calligraphy, then trained them in my craft from scratch, including a unique client tutorial system with stencils and videos (all groundbreaking at the time).
Because our work is very personal for the client, I take care to maintain a team of experienced employees who have been with me for a long time. I avoid expanding my staff too quickly, which would force me to sacrifice quality.
Separation of responsibilities with my partners – deep creative expertise and competent management – is the best solution. This approach has paid off, and thanks to it, we provide the best service.